Available — Dublin / Remote

Designing with care, building with purpose

I make things easier to use & harder to forget.

Five projects. Each one a different kind of system problem.

BANK OF IRELAND · MARKETING HUB
012015 – 2017

Bank of Ireland
Marketing Hub

E-Commerce UX · Platform Design · Front-End

Self-service ordering platform replacing a broken email process for 200+ branch staff. Eliminated errors entirely and freed the marketing team from 15 hours of admin every week.

60% faster ordering. 100% adoption across all branches.
EBS · SOCIAL MEDIA DESIGN SYSTEM EBS · SOCIAL MEDIA DESIGN SYSTEM
022020 – Present

EBS Social Media
Design System

Design Systems · Motion Design · Brand

Scalable motion identity built from letterform geometry. 50+ templates enabling the marketing team to produce on-brand content in 30 minutes instead of 2 hours.

3× production speed. Best Instagram Brand 2021 & 2022.
DAILY DIVINATION · WEB APP DAILY DIVINATION · WEB APP
032024 – 2025

Daily
Divination

Product Design · Front-End · Design Systems

Unified spiritual wellness platform — tarot, astrology, moon phases in one cohesive experience. Built a complete design system and shipped production-ready AstroJS code.

Full ownership: concept → documented, deployed design system.
THE TOUGHEST 5KM · AIB × GAA THE TOUGHEST 5KM · AIB × GAA
042020 · Concept

The Toughest
5km

Product Design · App UX · AIB × GAA

A GAA-based run tracker designed during the first COVID lockdown — linking Strava with club leaderboards to keep communities connected through the 5K craze of 2020.

Full product concept: brand, app UX, badge system, county leaderboards.
WEIRDSTOCK · BRAND IDENTITY · LOGO CONSTRUCTION WEIRDSTOCK · BRAND IDENTITY · LOGO CONSTRUCTION
05Brand Identity

Weirdstock
Branding

Brand Identity · Illustration · Visual Design

Full brand identity for a luxury bedding company — premium and sophisticated with a retro 60s/70s soul. Inspired by Woodstock, built for people who refuse plain sheets.

Featured in Chelsea Flower Show, Reclaim Magazine & Homestyle Magazine.
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Faster ordering — Bank of Ireland platform

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Motion templates built — EBS system

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Hand-illustrated badges – Toughest 5km

7 wins
2025 Best Content Creation Studio Social Media Awards
2024 Best Content Creation Studio Social Media Awards
2023 Best Content Creation Studio Social Media Awards
2023 Best Multi-platform Campaign (In-house) Social Media Awards
2022 Best Instagram Brand Social Media Awards
2021 Best Instagram Brand Social Media Awards
2019 Best Use of Social Media Irish Sponsorship Awards

I care about how things work and how they feel. Usually both at the same time.

I've spent ten years learning that the best solutions come from understanding the whole problem, not just the design brief.

Based in Dublin. Open to hybrid and remote product design roles at consumer tech companies.

Core Skills

Design Systems
User Research & Testing
Figma
Motion Design
HTML / CSS / JS
Brand Strategy

Let's make
something.

Open to Product Designer and Strategic Brand Designer roles in Dublin or remote. Hybrid preferred. Not looking for fixed-term contracts or agency work.